In a recent discussion with our email solution provider I was asked to potentially speak at their next conference on the topic of Affiliate Marketing. When thinking about what I may speak about it sparked me to look back at the first 6 or 7 years of my career and how much Affiliate Marketing has allowed me to learn. I know that I am slightly biased but I cannot think of another online marketing specialty area that touches on so many niches of online marketing.
Quick Career Update: In November of this past year I joined Taylor Gifts as the Director of e-Commerce. In this new role I am responsible for all areas of online marketing. In the interest of full disclosure it should be known that I am not currently directly managing our Affiliate Program but am excited to be working with the great folks over at Converseon.
Effective Communication is the biggest differentiator between great and average Affiliate Managers. There are thousands of Affiliate Programs all vying for the same real estate. Top Affiliates receive hundreds of emails a day all asking for placement. The affiliate program that can stand out from the others will have the best chance of winning the placement. The communication techniques that I have utilized over the years for affiliate marketing carry over into successful email strategies that I am implementing today.
4 of the most important strategies / rules that I have learned from Affiliate Marketing that carry over into Email Marketing are:
1. Be Unique
2. Segmentation
3. Offer
4. Create a Two Way Interaction
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