Monday, 11 February 2008

eBay vs. Google: Google Protests, eBay Pulls U.S. Adwords

Ebay
A collective sigh of relief can be heard from a lot of online marketers right now.  eBay's pulled all of their U.S. ads on the Adwords network.  According to Computer World and other industry blogs,  eBay spokesman Hani Durzy characterized the decision to pull the U.S. Google ads as "an instance in a continued experiment eBay does to determine the best allocation of its advertising and marketing budget."

eBay's rather notorious for there ads on every imaginable keyword out there.  At one point you could even buy "Danny Sullivan" on eBay.  That was at least, according to their paid advertising if your searched for information on Danny.  One of the most annoying things for almost all online marketers is dealing with EBay and its very broad marketing campaigns, tonight at least for a little while, perhaps campaigns might see some relief with not having to compete with eBay.

With saying that, you might be wondering why eBay's "really" pulled there ads. 

No comments:

Monday, 11 February 2008

eBay vs. Google: Google Protests, eBay Pulls U.S. Adwords

Ebay
A collective sigh of relief can be heard from a lot of online marketers right now.  eBay's pulled all of their U.S. ads on the Adwords network.  According to Computer World and other industry blogs,  eBay spokesman Hani Durzy characterized the decision to pull the U.S. Google ads as "an instance in a continued experiment eBay does to determine the best allocation of its advertising and marketing budget."

eBay's rather notorious for there ads on every imaginable keyword out there.  At one point you could even buy "Danny Sullivan" on eBay.  That was at least, according to their paid advertising if your searched for information on Danny.  One of the most annoying things for almost all online marketers is dealing with EBay and its very broad marketing campaigns, tonight at least for a little while, perhaps campaigns might see some relief with not having to compete with eBay.

With saying that, you might be wondering why eBay's "really" pulled there ads. 

No comments:

Money making search

Google Custom Search