In a recent article I wrote about a quick and efficient way to discover new and profitable niches you would probably never think about.
The article generated quite a lot of buzz and was discussed in several forums. If you have not read it, please do so now - I believe you will not regret it. In short, it shows you how to use Wikipedia and a keyword tool from Google to automatically generate new niche ideas.
However, some of the people asked in the comments and in the forums whether this technique is limited to Wikipedia only. Of course it is not! Wikipedia was just an excellent example, because it's so content rich, but as a matter of fact, you could use virtually any website as your source. Obviously, depending on the quality of the website, your results will vary. Today I am going to show you a new twist to the same method. I hope you will enjoy it.
This is actually how I've found some of my best markets. And it is one of the easiest way to do so I've ever tried!
BTW, this is the third article in a series on discovering profitable niches.
In the first approach, we will use the Commission Junction website (if you don't know it yet - you probably should check it out - it's probably the best affiliate program out there). When compared to the "Wikipedia" approach, one important difference here is that we will actually select a niche, as wide as it may be, before doing any keyword research. What's best, you will know for sure that this niche is profitable. The only task remaining will be to slice a part of it for yourself.
1. Ok, so go to CJ. If you don't have a publisher account yet, sign up for one - it's free. Once you're logged in, click on "Get Links" in the upper menu. You will see a directory of all the advertisers that are members of CJ. Conveniently enough, they're already sorted into detailed categories. Just pick the category that you're interested in.
2. When you see a list of advertisers in your category, sort it by 3-month EPC. This value tells you the average affiliate revenue that any individual advertiser (merchant) generates for every 100 customers that the publisher (i.e. you) sends. Obviously, you want publishers with the highest EPC value in your category. But not because you will try to sign up with them immediately ( you may try, but it is quite difficult at times, so be warned).
What's important here is that these merchants will usually have the best websites, which can be used as an excellent source of niche ideas for us. Even if you don't sign up for any of the related affiliate programs, you may still produce a great website and monetize it with AdSense or other programs.
3. For the sake of this example, I've selected the "Furniture" category. When I checked, Merrick Mattress had the highest 3-month EPC value (EUR 55.62) (7-day EPC was even better - EUR 146.69). So let's find out more about this merchant. Click on its name. A new window will pop up.
4. The new window will provide you some basic information about the merchant. What we really need though is its website address. In this case it's http://www.angelbeds. You may visit this website to get a feeling for that particular niche. When you're finished, let's move to the next step.
5. From here on we will repeat steps 2 - 5 from my previous article on discovering profitable niches in under 10 minutes. I will not repeat all of all these instructions here. The only important difference is that you should substitute http://en.wikipedia.org with http://www.angelbeds.
6. Wow! It seems that we have a true winner here! Not only high CPC (cost per click) values, but also many different keywords, which is great if you want to create a content-reach website.
Here is a summary of our very fast research:
- over 260 phrases
- average CPC for all these 260 phrases is EUR 4.4
- max CPC is EUR 15.79
Here's a partial screenshot from the Google's keyword tool.
If you wish, you can download the file with all phrase from this research: mattress.zip
Of course you can dig it down deeper from this point on. I would definitely suggest using Wordtracker for that - your 260+ phrases give you a great starting point for coming up with probably thousands of related keywords.
8. Further possibilities are almost endless. You could use the same technique on some subpages of your selected merchant. You could use it on additional merchants' websites from the same category. Or you could quickly test different categories that CJ offers. I am sure you will find dozens or even hundreds of hot niches this way.
9. One final piece of advice - when you discover your golden gem - work on it! Don't get too excited about discovering hundreds of niches - unless you do something about them, they will be of no value to you!
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