Google and Yahoo! are the most used search engines on the Internet with about 35% of all Internet searches run on one or the other. That's about 70% of all Internet traffic from just two search engines. Actually it's more than 80% when you consider Google's affiliation with AOL, Netscape, and others.
Recently there have been major changes on both these engines. Many sites with top placements have lost their positions while others have achieved top positions on both engines without doing anything.
You can take advantage of these changes and get more traffic from both free.
Recent Changes at Google & Yahoo!
Google recently changed their page ranking system for search results. These changes have far reaching ramifications for your website. The quality and ranking of the pages you link to and those that link to you now matter more than ever.
Previously, Yahoo! would display its own directory listings first, before displaying Google's web listings. Now Google and Yahoo's! results are displayed together on one results page, in a simpler display.
Submission to Google is free, while submission to Yahoo! costs $299.00 PER YEAR, just to be considered for inclusion. Yahoo! only includes websites it considers unique in content. About half the websites that pay for inclusion don't even get listed.
A Yahoo! listing used to have a great deal of value for unique websites but now every listing will be competing with the entire Google database. Now, if you have a page that ranks high in Google, you'll be getting the same listing in Yahoo!'s web results free.
Following are some pointers on exactly how you might take advantage of these changes.
A Simple Google Placement Strategy
Simply put, your Yahoo! ranking is now determined by your Google ranking. If your site is doing well in Yahoo!, It now must also do well in Google also. Your Yahoo! strategy IS now your Google strategy. This makes your website optimization easier and more productive.
The Internet's purpose is to make in-demand information available, and a search engine's job is to provide the highest quality, most relevant information in its search results. Pages with the highest quality content will always rank higher in Google.
So getting good ranking in Google has always involved getting as many high quality links to your site as possible. It's even more important now. It's also important to make sure that your outgoing links take your visitors to high quality pages
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Wednesday, 2 January 2008
Getting Free Traffic From Google & Yahoo
Google and Yahoo! are the most used search engines on the Internet with about 35% of all Internet searches run on one or the other. That's about 70% of all Internet traffic from just two search engines. Actually it's more than 80% when you consider Google's affiliation with AOL, Netscape, and others.
Recently there have been major changes on both these engines. Many sites with top placements have lost their positions while others have achieved top positions on both engines without doing anything.
You can take advantage of these changes and get more traffic from both free.
Recent Changes at Google & Yahoo!
Google recently changed their page ranking system for search results. These changes have far reaching ramifications for your website. The quality and ranking of the pages you link to and those that link to you now matter more than ever.
Previously, Yahoo! would display its own directory listings first, before displaying Google's web listings. Now Google and Yahoo's! results are displayed together on one results page, in a simpler display.
Submission to Google is free, while submission to Yahoo! costs $299.00 PER YEAR, just to be considered for inclusion. Yahoo! only includes websites it considers unique in content. About half the websites that pay for inclusion don't even get listed.
A Yahoo! listing used to have a great deal of value for unique websites but now every listing will be competing with the entire Google database. Now, if you have a page that ranks high in Google, you'll be getting the same listing in Yahoo!'s web results free.
Following are some pointers on exactly how you might take advantage of these changes.
A Simple Google Placement Strategy
Simply put, your Yahoo! ranking is now determined by your Google ranking. If your site is doing well in Yahoo!, It now must also do well in Google also. Your Yahoo! strategy IS now your Google strategy. This makes your website optimization easier and more productive.
The Internet's purpose is to make in-demand information available, and a search engine's job is to provide the highest quality, most relevant information in its search results. Pages with the highest quality content will always rank higher in Google.
So getting good ranking in Google has always involved getting as many high quality links to your site as possible. It's even more important now. It's also important to make sure that your outgoing links take your visitors to high quality pages
Recently there have been major changes on both these engines. Many sites with top placements have lost their positions while others have achieved top positions on both engines without doing anything.
You can take advantage of these changes and get more traffic from both free.
Recent Changes at Google & Yahoo!
Google recently changed their page ranking system for search results. These changes have far reaching ramifications for your website. The quality and ranking of the pages you link to and those that link to you now matter more than ever.
Previously, Yahoo! would display its own directory listings first, before displaying Google's web listings. Now Google and Yahoo's! results are displayed together on one results page, in a simpler display.
Submission to Google is free, while submission to Yahoo! costs $299.00 PER YEAR, just to be considered for inclusion. Yahoo! only includes websites it considers unique in content. About half the websites that pay for inclusion don't even get listed.
A Yahoo! listing used to have a great deal of value for unique websites but now every listing will be competing with the entire Google database. Now, if you have a page that ranks high in Google, you'll be getting the same listing in Yahoo!'s web results free.
Following are some pointers on exactly how you might take advantage of these changes.
A Simple Google Placement Strategy
Simply put, your Yahoo! ranking is now determined by your Google ranking. If your site is doing well in Yahoo!, It now must also do well in Google also. Your Yahoo! strategy IS now your Google strategy. This makes your website optimization easier and more productive.
The Internet's purpose is to make in-demand information available, and a search engine's job is to provide the highest quality, most relevant information in its search results. Pages with the highest quality content will always rank higher in Google.
So getting good ranking in Google has always involved getting as many high quality links to your site as possible. It's even more important now. It's also important to make sure that your outgoing links take your visitors to high quality pages
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