E-zines as Marketing Tool

E-zines or electronic magazines are the online version of magazines. They are content-rich and contain information regarding a certain topic in the form of magazine articles and features. E-zines are superior cost effective marketing tool because you can advertise directly, be a sponsor, submit articles, send press releases and start your own. Major advantages of ezines are lifespan of your ads and are often shared with friends and associates. They are very targeted advertising medium and when you place an ad in an ezine you can see it in relatively short period of time.