Google and Yahoo! are the most used search engines on the Internet with about 35% of all Internet searches run on one or the other. That's about 70% of all Internet traffic from just two search engines. Actually it's more than 80% when you consider Google's affiliation with AOL, Netscape, and others.
Recently there have been major changes on both these engines. Many sites with top placements have lost their positions while others have achieved top positions on both engines without doing anything.
You can take advantage of these changes and get more traffic from both free.
Recent Changes at Google & Yahoo!
Google recently changed their page ranking system for search results. These changes have far reaching ramifications for your website. The quality and ranking of the pages you link to and those that link to you now matter more than ever.
Previously, Yahoo! would display its own directory listings first, before displaying Google's web listings. Now Google and Yahoo's! results are displayed together on one results page, in a simpler display.
Submission to Google is free, while submission to Yahoo! costs $299.00 PER YEAR, just to be considered for inclusion. Yahoo! only includes websites it considers unique in content. About half the websites that pay for inclusion don't even get listed.
A Yahoo! listing used to have a great deal of value for unique websites but now every listing will be competing with the entire Google database. Now, if you have a page that ranks high in Google, you'll be getting the same listing in Yahoo!'s web results free.
Following are some pointers on exactly how you might take advantage of these changes.
A Simple Google Placement Strategy
Simply put, your Yahoo! ranking is now determined by your Google ranking. If your site is doing well in Yahoo!, It now must also do well in Google also. Your Yahoo! strategy IS now your Google strategy. This makes your website optimization easier and more productive.
The Internet's purpose is to make in-demand information available, and a search engine's job is to provide the highest quality, most relevant information in its search results. Pages with the highest quality content will always rank higher in Google.
So getting good ranking in Google has always involved getting as many high quality links to your site as possible. It's even more important now. It's also important to make sure that your outgoing links take your visitors to high quality pages
Wednesday, 2 January 2008
Google Bans All e-Gold Ads
Google recently sent out a letter to AdWords Advertisers to halt further ads which promote "e-Gold". This e-mail letter from Google was sent on Sept. 5, 2007 - content follows.
Dear AdWords Advertiser,
We are writing to inform you of a change to Google’s advertising policies that may affect your AdWords account. In the coming weeks, we will no longer accept AdWords ads that promote e-gold.
Ads and websites are also not accepted for related content which includes, but is not limited to, e-gold exchange, e-gold investment, and e-gold accounts. When we make this change, Google will suspend all ads identified as being in violation of this policy.
If your account is affected by this policy change, please remove any e-gold content from your ad text and website. Current e-gold advertisers are encouraged to instead advertise other products or services that comply with our policies.
As a business, Google must make decisions regarding the advertising that we accept. We apologize for any inconvenience this policy change may cause you.
Sincerely,
The Google AdWords Team
** As noted in our advertising Terms and Conditions, Google may refuse any ads or terminate ad campaigns at any time, for any reason. Please note that the decisions we make concerning advertising in no way affect the search results we deliver. Google offers broad access to content across the web without censoring search results.
No formal reason for this decision has been announced by Google, nor a public response from e-Gold. Many online advertisers will be adversely affected by this decision.
Tuesday, 1 January 2008
[Google] The Secret To Google's Success
Opinion from a member of http://www.braintique.com
The Secret of Google's Success? Of course, there are really no "secrets." But here, in my opinion, are some of the reasons that Google has been so wildly successful.
The most important secret of Google’s success is that the people who founded and who work at Google are incredibly, incredibly smart.
Image
Google is a research-focused company. The attitude is: build something nifty, and then we’ll figure out how to market it. This stands in marked contrast with most other companies, particularly those that have a direct relationship with users (consumers). It’s much more typical to think first about marketing, and only second whether something is a cool technology. With Google, the technology comes first. With most consumer companies, technology is used in support of product marketing.
Technology and research for the sake of technology and research is emphasized so much at Google that employees are allowed to spend some of their time on whatever interests them, whether or not there is any direct usefulness. Many of Google’s new products have come from this employee freedom. Google’s atmosphere is somewhat like that of a university computer science department, except that meals are catered and dental care and dry cleaning are provided on the premises.
Of course, a huge index of Web pages, and the hardware and software to quickly run queries against the index are important. So is a lean, elegant primary user interface, completely devoid of advertisements or other clutter. Results in Google cannot be purchased, and advertising, or sponsored links, in Google results are clearly marked as such. Integrity in not selling search result ranking is an important factor in Google success.
The Secret of Google's Success? Of course, there are really no "secrets." But here, in my opinion, are some of the reasons that Google has been so wildly successful.
The most important secret of Google’s success is that the people who founded and who work at Google are incredibly, incredibly smart.
Image
Google is a research-focused company. The attitude is: build something nifty, and then we’ll figure out how to market it. This stands in marked contrast with most other companies, particularly those that have a direct relationship with users (consumers). It’s much more typical to think first about marketing, and only second whether something is a cool technology. With Google, the technology comes first. With most consumer companies, technology is used in support of product marketing.
Technology and research for the sake of technology and research is emphasized so much at Google that employees are allowed to spend some of their time on whatever interests them, whether or not there is any direct usefulness. Many of Google’s new products have come from this employee freedom. Google’s atmosphere is somewhat like that of a university computer science department, except that meals are catered and dental care and dry cleaning are provided on the premises.
Of course, a huge index of Web pages, and the hardware and software to quickly run queries against the index are important. So is a lean, elegant primary user interface, completely devoid of advertisements or other clutter. Results in Google cannot be purchased, and advertising, or sponsored links, in Google results are clearly marked as such. Integrity in not selling search result ranking is an important factor in Google success.
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Wednesday, 2 January 2008
Getting Free Traffic From Google & Yahoo
Google and Yahoo! are the most used search engines on the Internet with about 35% of all Internet searches run on one or the other. That's about 70% of all Internet traffic from just two search engines. Actually it's more than 80% when you consider Google's affiliation with AOL, Netscape, and others.
Recently there have been major changes on both these engines. Many sites with top placements have lost their positions while others have achieved top positions on both engines without doing anything.
You can take advantage of these changes and get more traffic from both free.
Recent Changes at Google & Yahoo!
Google recently changed their page ranking system for search results. These changes have far reaching ramifications for your website. The quality and ranking of the pages you link to and those that link to you now matter more than ever.
Previously, Yahoo! would display its own directory listings first, before displaying Google's web listings. Now Google and Yahoo's! results are displayed together on one results page, in a simpler display.
Submission to Google is free, while submission to Yahoo! costs $299.00 PER YEAR, just to be considered for inclusion. Yahoo! only includes websites it considers unique in content. About half the websites that pay for inclusion don't even get listed.
A Yahoo! listing used to have a great deal of value for unique websites but now every listing will be competing with the entire Google database. Now, if you have a page that ranks high in Google, you'll be getting the same listing in Yahoo!'s web results free.
Following are some pointers on exactly how you might take advantage of these changes.
A Simple Google Placement Strategy
Simply put, your Yahoo! ranking is now determined by your Google ranking. If your site is doing well in Yahoo!, It now must also do well in Google also. Your Yahoo! strategy IS now your Google strategy. This makes your website optimization easier and more productive.
The Internet's purpose is to make in-demand information available, and a search engine's job is to provide the highest quality, most relevant information in its search results. Pages with the highest quality content will always rank higher in Google.
So getting good ranking in Google has always involved getting as many high quality links to your site as possible. It's even more important now. It's also important to make sure that your outgoing links take your visitors to high quality pages
Recently there have been major changes on both these engines. Many sites with top placements have lost their positions while others have achieved top positions on both engines without doing anything.
You can take advantage of these changes and get more traffic from both free.
Recent Changes at Google & Yahoo!
Google recently changed their page ranking system for search results. These changes have far reaching ramifications for your website. The quality and ranking of the pages you link to and those that link to you now matter more than ever.
Previously, Yahoo! would display its own directory listings first, before displaying Google's web listings. Now Google and Yahoo's! results are displayed together on one results page, in a simpler display.
Submission to Google is free, while submission to Yahoo! costs $299.00 PER YEAR, just to be considered for inclusion. Yahoo! only includes websites it considers unique in content. About half the websites that pay for inclusion don't even get listed.
A Yahoo! listing used to have a great deal of value for unique websites but now every listing will be competing with the entire Google database. Now, if you have a page that ranks high in Google, you'll be getting the same listing in Yahoo!'s web results free.
Following are some pointers on exactly how you might take advantage of these changes.
A Simple Google Placement Strategy
Simply put, your Yahoo! ranking is now determined by your Google ranking. If your site is doing well in Yahoo!, It now must also do well in Google also. Your Yahoo! strategy IS now your Google strategy. This makes your website optimization easier and more productive.
The Internet's purpose is to make in-demand information available, and a search engine's job is to provide the highest quality, most relevant information in its search results. Pages with the highest quality content will always rank higher in Google.
So getting good ranking in Google has always involved getting as many high quality links to your site as possible. It's even more important now. It's also important to make sure that your outgoing links take your visitors to high quality pages
Google Bans All e-Gold Ads
Google recently sent out a letter to AdWords Advertisers to halt further ads which promote "e-Gold". This e-mail letter from Google was sent on Sept. 5, 2007 - content follows.
Dear AdWords Advertiser,
We are writing to inform you of a change to Google’s advertising policies that may affect your AdWords account. In the coming weeks, we will no longer accept AdWords ads that promote e-gold.
Ads and websites are also not accepted for related content which includes, but is not limited to, e-gold exchange, e-gold investment, and e-gold accounts. When we make this change, Google will suspend all ads identified as being in violation of this policy.
If your account is affected by this policy change, please remove any e-gold content from your ad text and website. Current e-gold advertisers are encouraged to instead advertise other products or services that comply with our policies.
As a business, Google must make decisions regarding the advertising that we accept. We apologize for any inconvenience this policy change may cause you.
Sincerely,
The Google AdWords Team
** As noted in our advertising Terms and Conditions, Google may refuse any ads or terminate ad campaigns at any time, for any reason. Please note that the decisions we make concerning advertising in no way affect the search results we deliver. Google offers broad access to content across the web without censoring search results.
No formal reason for this decision has been announced by Google, nor a public response from e-Gold. Many online advertisers will be adversely affected by this decision.
Tuesday, 1 January 2008
[Google] The Secret To Google's Success
Opinion from a member of http://www.braintique.com
The Secret of Google's Success? Of course, there are really no "secrets." But here, in my opinion, are some of the reasons that Google has been so wildly successful.
The most important secret of Google’s success is that the people who founded and who work at Google are incredibly, incredibly smart.
Image
Google is a research-focused company. The attitude is: build something nifty, and then we’ll figure out how to market it. This stands in marked contrast with most other companies, particularly those that have a direct relationship with users (consumers). It’s much more typical to think first about marketing, and only second whether something is a cool technology. With Google, the technology comes first. With most consumer companies, technology is used in support of product marketing.
Technology and research for the sake of technology and research is emphasized so much at Google that employees are allowed to spend some of their time on whatever interests them, whether or not there is any direct usefulness. Many of Google’s new products have come from this employee freedom. Google’s atmosphere is somewhat like that of a university computer science department, except that meals are catered and dental care and dry cleaning are provided on the premises.
Of course, a huge index of Web pages, and the hardware and software to quickly run queries against the index are important. So is a lean, elegant primary user interface, completely devoid of advertisements or other clutter. Results in Google cannot be purchased, and advertising, or sponsored links, in Google results are clearly marked as such. Integrity in not selling search result ranking is an important factor in Google success.
The Secret of Google's Success? Of course, there are really no "secrets." But here, in my opinion, are some of the reasons that Google has been so wildly successful.
The most important secret of Google’s success is that the people who founded and who work at Google are incredibly, incredibly smart.
Image
Google is a research-focused company. The attitude is: build something nifty, and then we’ll figure out how to market it. This stands in marked contrast with most other companies, particularly those that have a direct relationship with users (consumers). It’s much more typical to think first about marketing, and only second whether something is a cool technology. With Google, the technology comes first. With most consumer companies, technology is used in support of product marketing.
Technology and research for the sake of technology and research is emphasized so much at Google that employees are allowed to spend some of their time on whatever interests them, whether or not there is any direct usefulness. Many of Google’s new products have come from this employee freedom. Google’s atmosphere is somewhat like that of a university computer science department, except that meals are catered and dental care and dry cleaning are provided on the premises.
Of course, a huge index of Web pages, and the hardware and software to quickly run queries against the index are important. So is a lean, elegant primary user interface, completely devoid of advertisements or other clutter. Results in Google cannot be purchased, and advertising, or sponsored links, in Google results are clearly marked as such. Integrity in not selling search result ranking is an important factor in Google success.
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