1) Cost-Per-Click (CPC) Advertising Programs
CPC advertising programs are the best money making programs for most of the bloggers. They are suitable to all kind of blogs with family-friendly content regardless of their traffic level and age. CPC programs work well on blog because they display contextual ads that are highly relevant to blogs content and bloggers will earn anywhere between 10 cents to 50 cents for each contextual ads click by their visitors. With proper CPC ads optimization and consistent amount of traffic, a blogger can earn a steady amount of money displaying CPC ads on his/her blog.
is no doubt, the undisputed king of CPC advertising programs and Yahoo Publisher Network is the closest alternative of AdSense.
2) Cost-Per-Action (CPA) Advertising Programs
CPA programs is quite similar to CPC programs except CPA programs don't pay bloggers for each click on the CPA ads hosted by bloggers. The blogger only makes money when the visitor takes an action on the CPA advertiser website. The action can be a sign up, making a purchase, generating a lead, downloading a product and more. CPA networks pay a lot more than CPC programs, for a visitor sent by the blogger from his/her blog to a CPA advertiser website and the visitor taken an action on the advertiser site, the blogger can earn few dollar to fifty dollar depend on the niche. But CPA ads tend to work well on large traffic blogs only. AzoogleAds.com, Commission Junction and Advertising.com are some of the largest CPA networks. They are good payer currently. Good way to make extra money together with CPC.
3) Promote Affiliate Programs
Marketing affiliate programs is very common nowadays. You sign up with affiliate program of an online company, then decide whether to use the company's text link or banner ads on your blog to promote the company's products or services and earn affiliate commission when a visitor make a purchase through your affiliate link. Affiliate programs can be promoted without a website and blog too.
4) Pay Per Post Programs
Pay per post programs started last year. The programs pay bloggers to write a blog post about a sponsor's website. The paid blog post can be a review or an introduction on the advertiser's website, products or services. The blogger will be paid a least $5 for each sponsor post. Blogs that have massive traffic, high Google PR and large number of subscribers can charge a few hundred dollar for just writing one sponsor post.
The downside of pay per post is that writing too many sponsor posts that are not relevant to your blog content can seriously affect your traffic.
5) Sell Text Link Ads
Selling text links on your blog can be a great source of additional online revenue. It is not difficult to get started, just go to to sign up an account (and get $100 free), then decide which part of your pages you want to display paid text links, set your price and you are ready to take order. Text-link-ads.com will handle all the promotional works. Another company that offers the similar services as Text-link-ads.com is Reverselinks.com
6) Hosting Web Poll
Vizu Answer offers a pretty new way to monetize your blog's and website's traffic. The pays the publishers on a cost-per-thousand impression (CPM) basis for hosting targeted web poll. The money a blogger can earn from hosting poll is depending on the page views. The more page views, the higher the earning
Showing posts with label advertiser. Show all posts
Showing posts with label advertiser. Show all posts
Wednesday, 19 December 2007
Tuesday, 11 December 2007
The Death of Google Adsense And Other Myths
Recent changes within the Google Adsense program have shaken up many online marketers. Could this mean an immediate demise of Adsense is in the cards? Better yet, will CPA or Cost-Per-Action advertising mean the death of Google Adsense and contextual ads? Recent changes in the Google Adsense program has many online website owners and marketers seriously concerned. Many have seen their Adsense profits and income flatline... seen their four or five figure monthly Adsense income disappear overnight. For many the Google Adsense bubble has burst.
What happened?
First, Google made a change in its Adsense program, letting advertisers choose between putting their ads in the search results or on the content pages of Adsense publishers. Search won out and started to receive the higher bids. Search results convert better than content ads.
Next, Google has cracked down on Junk Adsense sites, like they should. These sites consisted mainly of software generated re-hashed search engine links and were totally annoying to say the least. But Google also cracked down on ‘squeeze pages’ or ‘affiliate landing pages’ - a lucrative source of income for many online marketers, mainly because these pages helped marketers build an opt-in list or use permission based email.
The results of these changes produced an Adsense meltdown for many online marketers.
Some Internet marketers are speculating recent changes could even mean the death of Adsense. One online marketer, Scott Boulch even published a free report entitled ‘The Death of Adsense".
Many affiliate marketers would agree with Boulch on some of his points, especially the obvious fact that using Adsense on your web content is starting on the bottom rung of the online marketing ladder. Instead of receiving pennies per click with Adsense, alert marketers and webmasters have already discovered that by using CPA (Cost-Per-Action) and direct affiliate links, they can produce significantly more revenue from their web pages. Why earn pennies per click when you can earn $5, $10 or OVER $100 per click?
But the fine people at Google are catching on...
In the past Google has made its own swing to the Cost-Per-Action direction with its referral system for the Firefox Browser and giving webmasters credit for signing up Adwords and Adsense accounts.
Many online marketers believe Google needs to expand on these baby steps and open their Adsense affiliate program up to third party products/advertisers. In a recent company statement Google offered some hope: "We’re always looking for new ways to provide effective and useful features to advertisers, publishers, and users," the company stated "As part of these efforts we are currently testing a cost-per-action (CPA) pricing model to give advertisers more flexibility and provide publishers another way to earn revenue through AdSense."
Basically, in cost-per-action, advertisers pay for leads, purchases or customer acquisition. It would help with the click fraud issue and the monetary returns could potentially make Adsense’s revenues pale in comparison.
As more and more commerce goes online... acquiring customers for such diverse services as insurance, real estate, telephone, marketing, web hosting, travel, mortgage loans, cable TV, banking... you name it, almost any service or product sold in the marketplace is now turning to the Internet for customers and lifelong clients.
Enormous sums of money will change hands. Perhaps, the most lucrative of these is customer acquisition. Advertisers are turning to the Internet and webmasters/marketers for acquiring these lifelong customers for their respective services and products. Businesses and companies are quickly realizing paying an attractive lead generating fee/commission is smart business. They quickly build a client base for their services or products and quickly recoup their expenses - realizing in the long run these leads will generate huge profits.
It can also mean huge profits for the CPA networks like ValueClick’s Commission Junction and Rakuten’s LinkShare who supply the advertisers with publishers and website marketers to harvest these leads. It can be a lucrative venture for all involved, especially for those online marketers who have cornered the search engines for lucrative niche markets in big ticket items. Even small ticket items pay quite well for those marketers who know how to market online.
Contextual advertising is fine, but CPA (Cost-Per-Action) will offer much better returns for the website owner. Making any profitable site much more profitable. It will and is opening up a whole area of marketing opportunities that never existed before we had the Internet. Creating a complex structure of advertisers, publishers and the Affiliate/CPA companies that connect the two.
Of course, cutting out the middle man has always been even a more profitable venture for most marketers. As more and more webmasters realize they can make much more with dealing directly with companies, rather than going through a middle process like Google Adsense or the countless other affiliate/CPA networks ... online marketers can reap even bigger rewards.
For an online marketer when you get a phone call or email from the CEO or the affiliate manager with a company or service you’re promoting with your website - you know you have made it! Dealing directly with a company usually means bigger commissions and special exclusive deals just for you or your sites.
Only fly in the ointment, all that extra paperwork and business wheeling and dealing. Many marketers and website owners like the idea of someone else handling all the tracking, collecting payments, promotional materials... they just like to sit back and build more websites and content. It gives the affiliate marketer a lifestyle that they are looking for on the web. They just like to market and promote with their sites and let someone else worry about the details.
Therefore, there will always be a place for contextual ads like Google Adsense... Rumors of my demise have been greatly exaggerated.
However, could CPA be a better alternative for the current Adsense contextual ads?
Google would be the natural choice for a middleman if there ever was one. Besides, many savvy marketers know the Google brand name is trusted online, any product/service promoted through Google would be an easy sell. Many argue Google already dominates the web, why should it not be the one to handle these CPA transactions through its Adsense program.
On the flip side, over countless updates and changes to its indexing, many webmasters have experienced more than a few negative dealings with Google. Many have won, many have lost in this Google Age, but all have realized riding the Google Search Engine is like running with the bulls at Pamplona, totally thrilling unless you’re one of the unfortunate few who get trampled in the process....
Readers of this blog will get the book as soon as I have it ;)
What happened?
First, Google made a change in its Adsense program, letting advertisers choose between putting their ads in the search results or on the content pages of Adsense publishers. Search won out and started to receive the higher bids. Search results convert better than content ads.
Next, Google has cracked down on Junk Adsense sites, like they should. These sites consisted mainly of software generated re-hashed search engine links and were totally annoying to say the least. But Google also cracked down on ‘squeeze pages’ or ‘affiliate landing pages’ - a lucrative source of income for many online marketers, mainly because these pages helped marketers build an opt-in list or use permission based email.
The results of these changes produced an Adsense meltdown for many online marketers.
Some Internet marketers are speculating recent changes could even mean the death of Adsense. One online marketer, Scott Boulch even published a free report entitled ‘The Death of Adsense".
Many affiliate marketers would agree with Boulch on some of his points, especially the obvious fact that using Adsense on your web content is starting on the bottom rung of the online marketing ladder. Instead of receiving pennies per click with Adsense, alert marketers and webmasters have already discovered that by using CPA (Cost-Per-Action) and direct affiliate links, they can produce significantly more revenue from their web pages. Why earn pennies per click when you can earn $5, $10 or OVER $100 per click?
But the fine people at Google are catching on...
In the past Google has made its own swing to the Cost-Per-Action direction with its referral system for the Firefox Browser and giving webmasters credit for signing up Adwords and Adsense accounts.
Many online marketers believe Google needs to expand on these baby steps and open their Adsense affiliate program up to third party products/advertisers. In a recent company statement Google offered some hope: "We’re always looking for new ways to provide effective and useful features to advertisers, publishers, and users," the company stated "As part of these efforts we are currently testing a cost-per-action (CPA) pricing model to give advertisers more flexibility and provide publishers another way to earn revenue through AdSense."
Basically, in cost-per-action, advertisers pay for leads, purchases or customer acquisition. It would help with the click fraud issue and the monetary returns could potentially make Adsense’s revenues pale in comparison.
As more and more commerce goes online... acquiring customers for such diverse services as insurance, real estate, telephone, marketing, web hosting, travel, mortgage loans, cable TV, banking... you name it, almost any service or product sold in the marketplace is now turning to the Internet for customers and lifelong clients.
Enormous sums of money will change hands. Perhaps, the most lucrative of these is customer acquisition. Advertisers are turning to the Internet and webmasters/marketers for acquiring these lifelong customers for their respective services and products. Businesses and companies are quickly realizing paying an attractive lead generating fee/commission is smart business. They quickly build a client base for their services or products and quickly recoup their expenses - realizing in the long run these leads will generate huge profits.
It can also mean huge profits for the CPA networks like ValueClick’s Commission Junction and Rakuten’s LinkShare who supply the advertisers with publishers and website marketers to harvest these leads. It can be a lucrative venture for all involved, especially for those online marketers who have cornered the search engines for lucrative niche markets in big ticket items. Even small ticket items pay quite well for those marketers who know how to market online.
Contextual advertising is fine, but CPA (Cost-Per-Action) will offer much better returns for the website owner. Making any profitable site much more profitable. It will and is opening up a whole area of marketing opportunities that never existed before we had the Internet. Creating a complex structure of advertisers, publishers and the Affiliate/CPA companies that connect the two.
Of course, cutting out the middle man has always been even a more profitable venture for most marketers. As more and more webmasters realize they can make much more with dealing directly with companies, rather than going through a middle process like Google Adsense or the countless other affiliate/CPA networks ... online marketers can reap even bigger rewards.
For an online marketer when you get a phone call or email from the CEO or the affiliate manager with a company or service you’re promoting with your website - you know you have made it! Dealing directly with a company usually means bigger commissions and special exclusive deals just for you or your sites.
Only fly in the ointment, all that extra paperwork and business wheeling and dealing. Many marketers and website owners like the idea of someone else handling all the tracking, collecting payments, promotional materials... they just like to sit back and build more websites and content. It gives the affiliate marketer a lifestyle that they are looking for on the web. They just like to market and promote with their sites and let someone else worry about the details.
Therefore, there will always be a place for contextual ads like Google Adsense... Rumors of my demise have been greatly exaggerated.
However, could CPA be a better alternative for the current Adsense contextual ads?
Google would be the natural choice for a middleman if there ever was one. Besides, many savvy marketers know the Google brand name is trusted online, any product/service promoted through Google would be an easy sell. Many argue Google already dominates the web, why should it not be the one to handle these CPA transactions through its Adsense program.
On the flip side, over countless updates and changes to its indexing, many webmasters have experienced more than a few negative dealings with Google. Many have won, many have lost in this Google Age, but all have realized riding the Google Search Engine is like running with the bulls at Pamplona, totally thrilling unless you’re one of the unfortunate few who get trampled in the process....
Readers of this blog will get the book as soon as I have it ;)
Friday, 7 December 2007
List: Advertising services
So, you have read and throughly understand the basics of advertising? Still fell like digging in? So here is the list of advertisers I currently know and working on.
The first when talking about advertising is the owners of the ads you see all around this post ;). Guess who? GOOGLE, that's it.
Google
Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site — or matched to the characteristics and interests of the visitors your content attracts — you'll finally have a fast and easy way to both monetize and enhance the content pages of your website.
Google AdSense is also a way for website publishers to provide Google web search and Google site search to their visitors, and to earn money by displaying Google ads on the search results pages. Every time one of your site´s visitors click on one of the Google Ads displayed on your Webiste, Google Ad Sense generates money right into your pocket...!
If you are a publisher, Join adsense
Unfortunately, Adsense has strict value for a website to be accepted (this blog took 2 submission to get accepted, I know people who tried 15 times...). Tips to get accepted are described in this article
Adwords is Adsense's counterpart, for advertiser to choose keywords to promote their site to the public. Google gives $50 free credits to first time users. Join:
There's a lot of people use these two, so even if you are a novice, don't worry because there are always tools to help.
Adbrite
Quite a large advertiser, used by many as an alternative to Google Adsense whenever it's impossible to have Adsense (improper language/landing page only etc.). To me their server is quite slow and sometimes they spit PHP downloads instead of the code I want, but they pay quite good by check and have quite some type of ad to choose from. Say, banner like Google, full page ads or take random keywords from your site and turn them to ads.
If you fell interested, click below to find out more about them
Obeus
Nothing much to say, not really contextual, it's just the outside appearence. I've never seen their ads comes with the content unless I explicity indicates what words to use. The convenience is, they accept being paid and pay in e-gold. So they are good for countries without Paypal or people who have no credit cards. They pay not much but their approval citaeria is not that strict, they even list your site in their directory! So if you are looking for a quick advertising and instant money, join Obeus today
The first when talking about advertising is the owners of the ads you see all around this post ;). Guess who? GOOGLE, that's it.
Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site — or matched to the characteristics and interests of the visitors your content attracts — you'll finally have a fast and easy way to both monetize and enhance the content pages of your website.
Google AdSense is also a way for website publishers to provide Google web search and Google site search to their visitors, and to earn money by displaying Google ads on the search results pages. Every time one of your site´s visitors click on one of the Google Ads displayed on your Webiste, Google Ad Sense generates money right into your pocket...!
If you are a publisher, Join adsense
Unfortunately, Adsense has strict value for a website to be accepted (this blog took 2 submission to get accepted, I know people who tried 15 times...). Tips to get accepted are described in this article
Adwords is Adsense's counterpart, for advertiser to choose keywords to promote their site to the public. Google gives $50 free credits to first time users. Join:
There's a lot of people use these two, so even if you are a novice, don't worry because there are always tools to help.
Adbrite
Quite a large advertiser, used by many as an alternative to Google Adsense whenever it's impossible to have Adsense (improper language/landing page only etc.). To me their server is quite slow and sometimes they spit PHP downloads instead of the code I want, but they pay quite good by check and have quite some type of ad to choose from. Say, banner like Google, full page ads or take random keywords from your site and turn them to ads.
If you fell interested, click below to find out more about them
Obeus
Nothing much to say, not really contextual, it's just the outside appearence. I've never seen their ads comes with the content unless I explicity indicates what words to use. The convenience is, they accept being paid and pay in e-gold. So they are good for countries without Paypal or people who have no credit cards. They pay not much but their approval citaeria is not that strict, they even list your site in their directory! So if you are looking for a quick advertising and instant money, join Obeus today
Definitions for PPC businesses
Quite some time ago, I have posted a definitions article for beginners, which includes definition for basic MMO activities. Overtime, as my reader gradually get mature in the business, I saw them gain more and more interest in PPC and promoting business. So here it is, definitions for PPC and promoting.
First, PPCs are
Programs pay you on the basis of the number of clicks you earn through your ads. They are only concerned about the clicks and the number of times you show the ads doesn't matter. Also, any purchases or Actions generating through those ads will not be counted to you. Instead, the one who bought you to display the ads will have the larger piece of the pie. So PPC is good for people who have to refer some customers to another people who have goods to sell. This "man-in-the-middle" is called an Advertiser and you are a Publisher
CPC : Cost per Click
A term to indicate how much money will you get for
1) Show the ad
2) Have to user click on it
Here's the formula: How much money you earn = clicks x CPC. More clicks, more money.
Advertiser
A bit expensive for Advertisers compared to Pay Per impression but its more reliable as they are paying only for clicks generated.
Publisher
CPC ads pay more per click than other advertising methods. However, publishers have to take extra care that their ads work well with their campaign. The Advertiser's Ads may harm you promoting website(s). Else, it will turn out to be a loss for them. However, When targetted properly, PPC/CPC ads are the best form of advertising which is profitable for both advertisers and publishers.
Basically, when you sign up for any PPC or promoting, you will see two options whether to become an publisher or an advertiser.
The most popular form of ad for PPC is banner
What is a web banner?
A web banner can be a single image (.gif, .jpg, etc.), a flash movie or a composite of different elements such as graphics, flash and or HTML code.
What is a banner impression?
Banner impression measures the number of times the banner is displayed, either on a web page or in a separate browser window as a pop-up or pop-under advertisement. Thus, 1000 impressions mean that the banner has been displayed 1000 times.
What is CPM?
Cost Per thousand iMpressions is an effective method of pricing web banner ads. It is the cost for displaying a banner 1000 times. Thus, if a banner ad space has a CPM of $10, it means that the cost of displaying a banner space one thousand times on that space is $10. Advertising program that uses this method almost only count traffic from the western world. This is the root for PPM
Pay per impression programs pay you on the basis of the number of ads you show rather than any other criteria required from the users side, like clicks, signups etx. Pay per impression are the safest mode of advertisement. Which is :-
1. Cheaper for the Advertiser (since the rates are low but are less reliable)
2. Quite reliable for Publisher but low paying. Publishers dont have to worry about clicks or signups.
What is CTR?
Click Through Ratio determines the effectiveness of a banner ad in terms of click-thrus. It is a ratio of the number of times the banner was clicked on by the viewer and the number of times the banner was displayed. Thus, if a banner has been displayed 1000 times and has been clicked 50 times, its CTR is 50:1000 or 1:20. Changing this CTR into a percentage value yields 5% (1/20 * 100); thus, 5% of the impressions have lead to clicks on the banner.
Coining CPM and CPC together, the term eCPM was born, it indicates how much clicks you generated per thousand impression. e stands for "effective", how many percent of your traffic is "effective" for PPC.
PPC and PPM can be considered a "bridge" between real advertising services and the basic MMO counterparts (PTP). Just to see how much life has been getting complicated ;)
First, PPCs are
Programs pay you on the basis of the number of clicks you earn through your ads. They are only concerned about the clicks and the number of times you show the ads doesn't matter. Also, any purchases or Actions generating through those ads will not be counted to you. Instead, the one who bought you to display the ads will have the larger piece of the pie. So PPC is good for people who have to refer some customers to another people who have goods to sell. This "man-in-the-middle" is called an Advertiser and you are a Publisher
CPC : Cost per Click
A term to indicate how much money will you get for
1) Show the ad
2) Have to user click on it
Here's the formula: How much money you earn = clicks x CPC. More clicks, more money.
Advertiser
A bit expensive for Advertisers compared to Pay Per impression but its more reliable as they are paying only for clicks generated.
Publisher
CPC ads pay more per click than other advertising methods. However, publishers have to take extra care that their ads work well with their campaign. The Advertiser's Ads may harm you promoting website(s). Else, it will turn out to be a loss for them. However, When targetted properly, PPC/CPC ads are the best form of advertising which is profitable for both advertisers and publishers.
Basically, when you sign up for any PPC or promoting, you will see two options whether to become an publisher or an advertiser.
The most popular form of ad for PPC is banner
What is a web banner?
A web banner can be a single image (.gif, .jpg, etc.), a flash movie or a composite of different elements such as graphics, flash and or HTML code.
What is a banner impression?
Banner impression measures the number of times the banner is displayed, either on a web page or in a separate browser window as a pop-up or pop-under advertisement. Thus, 1000 impressions mean that the banner has been displayed 1000 times.
What is CPM?
Cost Per thousand iMpressions is an effective method of pricing web banner ads. It is the cost for displaying a banner 1000 times. Thus, if a banner ad space has a CPM of $10, it means that the cost of displaying a banner space one thousand times on that space is $10. Advertising program that uses this method almost only count traffic from the western world. This is the root for PPM
Pay per impression programs pay you on the basis of the number of ads you show rather than any other criteria required from the users side, like clicks, signups etx. Pay per impression are the safest mode of advertisement. Which is :-
1. Cheaper for the Advertiser (since the rates are low but are less reliable)
2. Quite reliable for Publisher but low paying. Publishers dont have to worry about clicks or signups.
What is CTR?
Click Through Ratio determines the effectiveness of a banner ad in terms of click-thrus. It is a ratio of the number of times the banner was clicked on by the viewer and the number of times the banner was displayed. Thus, if a banner has been displayed 1000 times and has been clicked 50 times, its CTR is 50:1000 or 1:20. Changing this CTR into a percentage value yields 5% (1/20 * 100); thus, 5% of the impressions have lead to clicks on the banner.
Coining CPM and CPC together, the term eCPM was born, it indicates how much clicks you generated per thousand impression. e stands for "effective", how many percent of your traffic is "effective" for PPC.
PPC and PPM can be considered a "bridge" between real advertising services and the basic MMO counterparts (PTP). Just to see how much life has been getting complicated ;)
Subscribe to:
Posts (Atom)
Showing posts with label advertiser. Show all posts
Showing posts with label advertiser. Show all posts
Wednesday, 19 December 2007
6 Ways to Make Money Blogging
1) Cost-Per-Click (CPC) Advertising Programs
CPC advertising programs are the best money making programs for most of the bloggers. They are suitable to all kind of blogs with family-friendly content regardless of their traffic level and age. CPC programs work well on blog because they display contextual ads that are highly relevant to blogs content and bloggers will earn anywhere between 10 cents to 50 cents for each contextual ads click by their visitors. With proper CPC ads optimization and consistent amount of traffic, a blogger can earn a steady amount of money displaying CPC ads on his/her blog.
is no doubt, the undisputed king of CPC advertising programs and Yahoo Publisher Network is the closest alternative of AdSense.
2) Cost-Per-Action (CPA) Advertising Programs
CPA programs is quite similar to CPC programs except CPA programs don't pay bloggers for each click on the CPA ads hosted by bloggers. The blogger only makes money when the visitor takes an action on the CPA advertiser website. The action can be a sign up, making a purchase, generating a lead, downloading a product and more. CPA networks pay a lot more than CPC programs, for a visitor sent by the blogger from his/her blog to a CPA advertiser website and the visitor taken an action on the advertiser site, the blogger can earn few dollar to fifty dollar depend on the niche. But CPA ads tend to work well on large traffic blogs only. AzoogleAds.com, Commission Junction and Advertising.com are some of the largest CPA networks. They are good payer currently. Good way to make extra money together with CPC.
3) Promote Affiliate Programs
Marketing affiliate programs is very common nowadays. You sign up with affiliate program of an online company, then decide whether to use the company's text link or banner ads on your blog to promote the company's products or services and earn affiliate commission when a visitor make a purchase through your affiliate link. Affiliate programs can be promoted without a website and blog too.
4) Pay Per Post Programs
Pay per post programs started last year. The programs pay bloggers to write a blog post about a sponsor's website. The paid blog post can be a review or an introduction on the advertiser's website, products or services. The blogger will be paid a least $5 for each sponsor post. Blogs that have massive traffic, high Google PR and large number of subscribers can charge a few hundred dollar for just writing one sponsor post.
The downside of pay per post is that writing too many sponsor posts that are not relevant to your blog content can seriously affect your traffic.
5) Sell Text Link Ads
Selling text links on your blog can be a great source of additional online revenue. It is not difficult to get started, just go to to sign up an account (and get $100 free), then decide which part of your pages you want to display paid text links, set your price and you are ready to take order. Text-link-ads.com will handle all the promotional works. Another company that offers the similar services as Text-link-ads.com is Reverselinks.com
6) Hosting Web Poll
Vizu Answer offers a pretty new way to monetize your blog's and website's traffic. The pays the publishers on a cost-per-thousand impression (CPM) basis for hosting targeted web poll. The money a blogger can earn from hosting poll is depending on the page views. The more page views, the higher the earning
CPC advertising programs are the best money making programs for most of the bloggers. They are suitable to all kind of blogs with family-friendly content regardless of their traffic level and age. CPC programs work well on blog because they display contextual ads that are highly relevant to blogs content and bloggers will earn anywhere between 10 cents to 50 cents for each contextual ads click by their visitors. With proper CPC ads optimization and consistent amount of traffic, a blogger can earn a steady amount of money displaying CPC ads on his/her blog.
is no doubt, the undisputed king of CPC advertising programs and Yahoo Publisher Network is the closest alternative of AdSense.
2) Cost-Per-Action (CPA) Advertising Programs
CPA programs is quite similar to CPC programs except CPA programs don't pay bloggers for each click on the CPA ads hosted by bloggers. The blogger only makes money when the visitor takes an action on the CPA advertiser website. The action can be a sign up, making a purchase, generating a lead, downloading a product and more. CPA networks pay a lot more than CPC programs, for a visitor sent by the blogger from his/her blog to a CPA advertiser website and the visitor taken an action on the advertiser site, the blogger can earn few dollar to fifty dollar depend on the niche. But CPA ads tend to work well on large traffic blogs only. AzoogleAds.com, Commission Junction and Advertising.com are some of the largest CPA networks. They are good payer currently. Good way to make extra money together with CPC.
3) Promote Affiliate Programs
Marketing affiliate programs is very common nowadays. You sign up with affiliate program of an online company, then decide whether to use the company's text link or banner ads on your blog to promote the company's products or services and earn affiliate commission when a visitor make a purchase through your affiliate link. Affiliate programs can be promoted without a website and blog too.
4) Pay Per Post Programs
Pay per post programs started last year. The programs pay bloggers to write a blog post about a sponsor's website. The paid blog post can be a review or an introduction on the advertiser's website, products or services. The blogger will be paid a least $5 for each sponsor post. Blogs that have massive traffic, high Google PR and large number of subscribers can charge a few hundred dollar for just writing one sponsor post.
The downside of pay per post is that writing too many sponsor posts that are not relevant to your blog content can seriously affect your traffic.
5) Sell Text Link Ads
Selling text links on your blog can be a great source of additional online revenue. It is not difficult to get started, just go to to sign up an account (and get $100 free), then decide which part of your pages you want to display paid text links, set your price and you are ready to take order. Text-link-ads.com will handle all the promotional works. Another company that offers the similar services as Text-link-ads.com is Reverselinks.com
6) Hosting Web Poll
Vizu Answer offers a pretty new way to monetize your blog's and website's traffic. The pays the publishers on a cost-per-thousand impression (CPM) basis for hosting targeted web poll. The money a blogger can earn from hosting poll is depending on the page views. The more page views, the higher the earning
Tuesday, 11 December 2007
The Death of Google Adsense And Other Myths
Recent changes within the Google Adsense program have shaken up many online marketers. Could this mean an immediate demise of Adsense is in the cards? Better yet, will CPA or Cost-Per-Action advertising mean the death of Google Adsense and contextual ads? Recent changes in the Google Adsense program has many online website owners and marketers seriously concerned. Many have seen their Adsense profits and income flatline... seen their four or five figure monthly Adsense income disappear overnight. For many the Google Adsense bubble has burst.
What happened?
First, Google made a change in its Adsense program, letting advertisers choose between putting their ads in the search results or on the content pages of Adsense publishers. Search won out and started to receive the higher bids. Search results convert better than content ads.
Next, Google has cracked down on Junk Adsense sites, like they should. These sites consisted mainly of software generated re-hashed search engine links and were totally annoying to say the least. But Google also cracked down on ‘squeeze pages’ or ‘affiliate landing pages’ - a lucrative source of income for many online marketers, mainly because these pages helped marketers build an opt-in list or use permission based email.
The results of these changes produced an Adsense meltdown for many online marketers.
Some Internet marketers are speculating recent changes could even mean the death of Adsense. One online marketer, Scott Boulch even published a free report entitled ‘The Death of Adsense".
Many affiliate marketers would agree with Boulch on some of his points, especially the obvious fact that using Adsense on your web content is starting on the bottom rung of the online marketing ladder. Instead of receiving pennies per click with Adsense, alert marketers and webmasters have already discovered that by using CPA (Cost-Per-Action) and direct affiliate links, they can produce significantly more revenue from their web pages. Why earn pennies per click when you can earn $5, $10 or OVER $100 per click?
But the fine people at Google are catching on...
In the past Google has made its own swing to the Cost-Per-Action direction with its referral system for the Firefox Browser and giving webmasters credit for signing up Adwords and Adsense accounts.
Many online marketers believe Google needs to expand on these baby steps and open their Adsense affiliate program up to third party products/advertisers. In a recent company statement Google offered some hope: "We’re always looking for new ways to provide effective and useful features to advertisers, publishers, and users," the company stated "As part of these efforts we are currently testing a cost-per-action (CPA) pricing model to give advertisers more flexibility and provide publishers another way to earn revenue through AdSense."
Basically, in cost-per-action, advertisers pay for leads, purchases or customer acquisition. It would help with the click fraud issue and the monetary returns could potentially make Adsense’s revenues pale in comparison.
As more and more commerce goes online... acquiring customers for such diverse services as insurance, real estate, telephone, marketing, web hosting, travel, mortgage loans, cable TV, banking... you name it, almost any service or product sold in the marketplace is now turning to the Internet for customers and lifelong clients.
Enormous sums of money will change hands. Perhaps, the most lucrative of these is customer acquisition. Advertisers are turning to the Internet and webmasters/marketers for acquiring these lifelong customers for their respective services and products. Businesses and companies are quickly realizing paying an attractive lead generating fee/commission is smart business. They quickly build a client base for their services or products and quickly recoup their expenses - realizing in the long run these leads will generate huge profits.
It can also mean huge profits for the CPA networks like ValueClick’s Commission Junction and Rakuten’s LinkShare who supply the advertisers with publishers and website marketers to harvest these leads. It can be a lucrative venture for all involved, especially for those online marketers who have cornered the search engines for lucrative niche markets in big ticket items. Even small ticket items pay quite well for those marketers who know how to market online.
Contextual advertising is fine, but CPA (Cost-Per-Action) will offer much better returns for the website owner. Making any profitable site much more profitable. It will and is opening up a whole area of marketing opportunities that never existed before we had the Internet. Creating a complex structure of advertisers, publishers and the Affiliate/CPA companies that connect the two.
Of course, cutting out the middle man has always been even a more profitable venture for most marketers. As more and more webmasters realize they can make much more with dealing directly with companies, rather than going through a middle process like Google Adsense or the countless other affiliate/CPA networks ... online marketers can reap even bigger rewards.
For an online marketer when you get a phone call or email from the CEO or the affiliate manager with a company or service you’re promoting with your website - you know you have made it! Dealing directly with a company usually means bigger commissions and special exclusive deals just for you or your sites.
Only fly in the ointment, all that extra paperwork and business wheeling and dealing. Many marketers and website owners like the idea of someone else handling all the tracking, collecting payments, promotional materials... they just like to sit back and build more websites and content. It gives the affiliate marketer a lifestyle that they are looking for on the web. They just like to market and promote with their sites and let someone else worry about the details.
Therefore, there will always be a place for contextual ads like Google Adsense... Rumors of my demise have been greatly exaggerated.
However, could CPA be a better alternative for the current Adsense contextual ads?
Google would be the natural choice for a middleman if there ever was one. Besides, many savvy marketers know the Google brand name is trusted online, any product/service promoted through Google would be an easy sell. Many argue Google already dominates the web, why should it not be the one to handle these CPA transactions through its Adsense program.
On the flip side, over countless updates and changes to its indexing, many webmasters have experienced more than a few negative dealings with Google. Many have won, many have lost in this Google Age, but all have realized riding the Google Search Engine is like running with the bulls at Pamplona, totally thrilling unless you’re one of the unfortunate few who get trampled in the process....
Readers of this blog will get the book as soon as I have it ;)
What happened?
First, Google made a change in its Adsense program, letting advertisers choose between putting their ads in the search results or on the content pages of Adsense publishers. Search won out and started to receive the higher bids. Search results convert better than content ads.
Next, Google has cracked down on Junk Adsense sites, like they should. These sites consisted mainly of software generated re-hashed search engine links and were totally annoying to say the least. But Google also cracked down on ‘squeeze pages’ or ‘affiliate landing pages’ - a lucrative source of income for many online marketers, mainly because these pages helped marketers build an opt-in list or use permission based email.
The results of these changes produced an Adsense meltdown for many online marketers.
Some Internet marketers are speculating recent changes could even mean the death of Adsense. One online marketer, Scott Boulch even published a free report entitled ‘The Death of Adsense".
Many affiliate marketers would agree with Boulch on some of his points, especially the obvious fact that using Adsense on your web content is starting on the bottom rung of the online marketing ladder. Instead of receiving pennies per click with Adsense, alert marketers and webmasters have already discovered that by using CPA (Cost-Per-Action) and direct affiliate links, they can produce significantly more revenue from their web pages. Why earn pennies per click when you can earn $5, $10 or OVER $100 per click?
But the fine people at Google are catching on...
In the past Google has made its own swing to the Cost-Per-Action direction with its referral system for the Firefox Browser and giving webmasters credit for signing up Adwords and Adsense accounts.
Many online marketers believe Google needs to expand on these baby steps and open their Adsense affiliate program up to third party products/advertisers. In a recent company statement Google offered some hope: "We’re always looking for new ways to provide effective and useful features to advertisers, publishers, and users," the company stated "As part of these efforts we are currently testing a cost-per-action (CPA) pricing model to give advertisers more flexibility and provide publishers another way to earn revenue through AdSense."
Basically, in cost-per-action, advertisers pay for leads, purchases or customer acquisition. It would help with the click fraud issue and the monetary returns could potentially make Adsense’s revenues pale in comparison.
As more and more commerce goes online... acquiring customers for such diverse services as insurance, real estate, telephone, marketing, web hosting, travel, mortgage loans, cable TV, banking... you name it, almost any service or product sold in the marketplace is now turning to the Internet for customers and lifelong clients.
Enormous sums of money will change hands. Perhaps, the most lucrative of these is customer acquisition. Advertisers are turning to the Internet and webmasters/marketers for acquiring these lifelong customers for their respective services and products. Businesses and companies are quickly realizing paying an attractive lead generating fee/commission is smart business. They quickly build a client base for their services or products and quickly recoup their expenses - realizing in the long run these leads will generate huge profits.
It can also mean huge profits for the CPA networks like ValueClick’s Commission Junction and Rakuten’s LinkShare who supply the advertisers with publishers and website marketers to harvest these leads. It can be a lucrative venture for all involved, especially for those online marketers who have cornered the search engines for lucrative niche markets in big ticket items. Even small ticket items pay quite well for those marketers who know how to market online.
Contextual advertising is fine, but CPA (Cost-Per-Action) will offer much better returns for the website owner. Making any profitable site much more profitable. It will and is opening up a whole area of marketing opportunities that never existed before we had the Internet. Creating a complex structure of advertisers, publishers and the Affiliate/CPA companies that connect the two.
Of course, cutting out the middle man has always been even a more profitable venture for most marketers. As more and more webmasters realize they can make much more with dealing directly with companies, rather than going through a middle process like Google Adsense or the countless other affiliate/CPA networks ... online marketers can reap even bigger rewards.
For an online marketer when you get a phone call or email from the CEO or the affiliate manager with a company or service you’re promoting with your website - you know you have made it! Dealing directly with a company usually means bigger commissions and special exclusive deals just for you or your sites.
Only fly in the ointment, all that extra paperwork and business wheeling and dealing. Many marketers and website owners like the idea of someone else handling all the tracking, collecting payments, promotional materials... they just like to sit back and build more websites and content. It gives the affiliate marketer a lifestyle that they are looking for on the web. They just like to market and promote with their sites and let someone else worry about the details.
Therefore, there will always be a place for contextual ads like Google Adsense... Rumors of my demise have been greatly exaggerated.
However, could CPA be a better alternative for the current Adsense contextual ads?
Google would be the natural choice for a middleman if there ever was one. Besides, many savvy marketers know the Google brand name is trusted online, any product/service promoted through Google would be an easy sell. Many argue Google already dominates the web, why should it not be the one to handle these CPA transactions through its Adsense program.
On the flip side, over countless updates and changes to its indexing, many webmasters have experienced more than a few negative dealings with Google. Many have won, many have lost in this Google Age, but all have realized riding the Google Search Engine is like running with the bulls at Pamplona, totally thrilling unless you’re one of the unfortunate few who get trampled in the process....
Readers of this blog will get the book as soon as I have it ;)
Friday, 7 December 2007
List: Advertising services
So, you have read and throughly understand the basics of advertising? Still fell like digging in? So here is the list of advertisers I currently know and working on.
The first when talking about advertising is the owners of the ads you see all around this post ;). Guess who? GOOGLE, that's it.
Google
Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site — or matched to the characteristics and interests of the visitors your content attracts — you'll finally have a fast and easy way to both monetize and enhance the content pages of your website.
Google AdSense is also a way for website publishers to provide Google web search and Google site search to their visitors, and to earn money by displaying Google ads on the search results pages. Every time one of your site´s visitors click on one of the Google Ads displayed on your Webiste, Google Ad Sense generates money right into your pocket...!
If you are a publisher, Join adsense
Unfortunately, Adsense has strict value for a website to be accepted (this blog took 2 submission to get accepted, I know people who tried 15 times...). Tips to get accepted are described in this article
Adwords is Adsense's counterpart, for advertiser to choose keywords to promote their site to the public. Google gives $50 free credits to first time users. Join:
There's a lot of people use these two, so even if you are a novice, don't worry because there are always tools to help.
Adbrite
Quite a large advertiser, used by many as an alternative to Google Adsense whenever it's impossible to have Adsense (improper language/landing page only etc.). To me their server is quite slow and sometimes they spit PHP downloads instead of the code I want, but they pay quite good by check and have quite some type of ad to choose from. Say, banner like Google, full page ads or take random keywords from your site and turn them to ads.
If you fell interested, click below to find out more about them
Obeus
Nothing much to say, not really contextual, it's just the outside appearence. I've never seen their ads comes with the content unless I explicity indicates what words to use. The convenience is, they accept being paid and pay in e-gold. So they are good for countries without Paypal or people who have no credit cards. They pay not much but their approval citaeria is not that strict, they even list your site in their directory! So if you are looking for a quick advertising and instant money, join Obeus today
The first when talking about advertising is the owners of the ads you see all around this post ;). Guess who? GOOGLE, that's it.
Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site — or matched to the characteristics and interests of the visitors your content attracts — you'll finally have a fast and easy way to both monetize and enhance the content pages of your website.
Google AdSense is also a way for website publishers to provide Google web search and Google site search to their visitors, and to earn money by displaying Google ads on the search results pages. Every time one of your site´s visitors click on one of the Google Ads displayed on your Webiste, Google Ad Sense generates money right into your pocket...!
If you are a publisher, Join adsense
Unfortunately, Adsense has strict value for a website to be accepted (this blog took 2 submission to get accepted, I know people who tried 15 times...). Tips to get accepted are described in this article
Adwords is Adsense's counterpart, for advertiser to choose keywords to promote their site to the public. Google gives $50 free credits to first time users. Join:
There's a lot of people use these two, so even if you are a novice, don't worry because there are always tools to help.
Adbrite
Quite a large advertiser, used by many as an alternative to Google Adsense whenever it's impossible to have Adsense (improper language/landing page only etc.). To me their server is quite slow and sometimes they spit PHP downloads instead of the code I want, but they pay quite good by check and have quite some type of ad to choose from. Say, banner like Google, full page ads or take random keywords from your site and turn them to ads.
If you fell interested, click below to find out more about them
Obeus
Nothing much to say, not really contextual, it's just the outside appearence. I've never seen their ads comes with the content unless I explicity indicates what words to use. The convenience is, they accept being paid and pay in e-gold. So they are good for countries without Paypal or people who have no credit cards. They pay not much but their approval citaeria is not that strict, they even list your site in their directory! So if you are looking for a quick advertising and instant money, join Obeus today
Definitions for PPC businesses
Quite some time ago, I have posted a definitions article for beginners, which includes definition for basic MMO activities. Overtime, as my reader gradually get mature in the business, I saw them gain more and more interest in PPC and promoting business. So here it is, definitions for PPC and promoting.
First, PPCs are
Programs pay you on the basis of the number of clicks you earn through your ads. They are only concerned about the clicks and the number of times you show the ads doesn't matter. Also, any purchases or Actions generating through those ads will not be counted to you. Instead, the one who bought you to display the ads will have the larger piece of the pie. So PPC is good for people who have to refer some customers to another people who have goods to sell. This "man-in-the-middle" is called an Advertiser and you are a Publisher
CPC : Cost per Click
A term to indicate how much money will you get for
1) Show the ad
2) Have to user click on it
Here's the formula: How much money you earn = clicks x CPC. More clicks, more money.
Advertiser
A bit expensive for Advertisers compared to Pay Per impression but its more reliable as they are paying only for clicks generated.
Publisher
CPC ads pay more per click than other advertising methods. However, publishers have to take extra care that their ads work well with their campaign. The Advertiser's Ads may harm you promoting website(s). Else, it will turn out to be a loss for them. However, When targetted properly, PPC/CPC ads are the best form of advertising which is profitable for both advertisers and publishers.
Basically, when you sign up for any PPC or promoting, you will see two options whether to become an publisher or an advertiser.
The most popular form of ad for PPC is banner
What is a web banner?
A web banner can be a single image (.gif, .jpg, etc.), a flash movie or a composite of different elements such as graphics, flash and or HTML code.
What is a banner impression?
Banner impression measures the number of times the banner is displayed, either on a web page or in a separate browser window as a pop-up or pop-under advertisement. Thus, 1000 impressions mean that the banner has been displayed 1000 times.
What is CPM?
Cost Per thousand iMpressions is an effective method of pricing web banner ads. It is the cost for displaying a banner 1000 times. Thus, if a banner ad space has a CPM of $10, it means that the cost of displaying a banner space one thousand times on that space is $10. Advertising program that uses this method almost only count traffic from the western world. This is the root for PPM
Pay per impression programs pay you on the basis of the number of ads you show rather than any other criteria required from the users side, like clicks, signups etx. Pay per impression are the safest mode of advertisement. Which is :-
1. Cheaper for the Advertiser (since the rates are low but are less reliable)
2. Quite reliable for Publisher but low paying. Publishers dont have to worry about clicks or signups.
What is CTR?
Click Through Ratio determines the effectiveness of a banner ad in terms of click-thrus. It is a ratio of the number of times the banner was clicked on by the viewer and the number of times the banner was displayed. Thus, if a banner has been displayed 1000 times and has been clicked 50 times, its CTR is 50:1000 or 1:20. Changing this CTR into a percentage value yields 5% (1/20 * 100); thus, 5% of the impressions have lead to clicks on the banner.
Coining CPM and CPC together, the term eCPM was born, it indicates how much clicks you generated per thousand impression. e stands for "effective", how many percent of your traffic is "effective" for PPC.
PPC and PPM can be considered a "bridge" between real advertising services and the basic MMO counterparts (PTP). Just to see how much life has been getting complicated ;)
First, PPCs are
Programs pay you on the basis of the number of clicks you earn through your ads. They are only concerned about the clicks and the number of times you show the ads doesn't matter. Also, any purchases or Actions generating through those ads will not be counted to you. Instead, the one who bought you to display the ads will have the larger piece of the pie. So PPC is good for people who have to refer some customers to another people who have goods to sell. This "man-in-the-middle" is called an Advertiser and you are a Publisher
CPC : Cost per Click
A term to indicate how much money will you get for
1) Show the ad
2) Have to user click on it
Here's the formula: How much money you earn = clicks x CPC. More clicks, more money.
Advertiser
A bit expensive for Advertisers compared to Pay Per impression but its more reliable as they are paying only for clicks generated.
Publisher
CPC ads pay more per click than other advertising methods. However, publishers have to take extra care that their ads work well with their campaign. The Advertiser's Ads may harm you promoting website(s). Else, it will turn out to be a loss for them. However, When targetted properly, PPC/CPC ads are the best form of advertising which is profitable for both advertisers and publishers.
Basically, when you sign up for any PPC or promoting, you will see two options whether to become an publisher or an advertiser.
The most popular form of ad for PPC is banner
What is a web banner?
A web banner can be a single image (.gif, .jpg, etc.), a flash movie or a composite of different elements such as graphics, flash and or HTML code.
What is a banner impression?
Banner impression measures the number of times the banner is displayed, either on a web page or in a separate browser window as a pop-up or pop-under advertisement. Thus, 1000 impressions mean that the banner has been displayed 1000 times.
What is CPM?
Cost Per thousand iMpressions is an effective method of pricing web banner ads. It is the cost for displaying a banner 1000 times. Thus, if a banner ad space has a CPM of $10, it means that the cost of displaying a banner space one thousand times on that space is $10. Advertising program that uses this method almost only count traffic from the western world. This is the root for PPM
Pay per impression programs pay you on the basis of the number of ads you show rather than any other criteria required from the users side, like clicks, signups etx. Pay per impression are the safest mode of advertisement. Which is :-
1. Cheaper for the Advertiser (since the rates are low but are less reliable)
2. Quite reliable for Publisher but low paying. Publishers dont have to worry about clicks or signups.
What is CTR?
Click Through Ratio determines the effectiveness of a banner ad in terms of click-thrus. It is a ratio of the number of times the banner was clicked on by the viewer and the number of times the banner was displayed. Thus, if a banner has been displayed 1000 times and has been clicked 50 times, its CTR is 50:1000 or 1:20. Changing this CTR into a percentage value yields 5% (1/20 * 100); thus, 5% of the impressions have lead to clicks on the banner.
Coining CPM and CPC together, the term eCPM was born, it indicates how much clicks you generated per thousand impression. e stands for "effective", how many percent of your traffic is "effective" for PPC.
PPC and PPM can be considered a "bridge" between real advertising services and the basic MMO counterparts (PTP). Just to see how much life has been getting complicated ;)
Subscribe to:
Posts (Atom)