Truth in Marketing - Customers Demand It, Even Online

Social media is fast becoming an integral part of marketing campaigns.  The more the internet pushes the boundaries of communication and how fast it can deliver multimedia such as videos and photos, the more it becomes ingrained into the very essence of everyone's day to day activities.  People communicate in much broader ways now than they every have.

We used to have the pony express, then it was the telegraph, then the phone brought us even closer even though were hundreds of miles apart.  When the computer started to be a way to communicate (think ARPANET here), that's when things really started to expand - emails, message boards, then instant messenger soon came along.  Forums & message boards never went away, they just began to morph into communities, soon enough you had intricate profiles, as well as blogs and now even multimedia can be added in.

So where am I going with this? 

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