The science of analyzing your website and marketing campaigns to see what performs best and what methods simply benefits you the most is website analytics
I am going to make this simple without any geeky tech stuff. Getting rid of the technical jargon, website analytics simply is the study of the impact that a website has on its users. This could be for example which products generates the most cash on your website and how many new subscribers your new opt-in page is pulling compared to your old opt-in page.
Web analytics can be done both manually, the old way, or by using different software. Many prefer a mix of those two methods.
How you can analyze your websites?
Understanding visitor behavior is crucial if you want to succeed in internet marketing. By closely watching and monitoring the number of visitors and from where they came, understanding how they navigate throughout your website and what keywords they have searched for in the search engines that brought them to your website are examples of analyzing tasks that you should be doing. Is your website content rich enough to hold visitor attention?
Analyzing the effectiveness of advertising methods is another important task. Website analytics will enable you to find out how your website shows up in the organic as well as the paid searches. Which of your AdWords ads are being clicked on the most and which affiliate programs are generating you the most profit?
Evaluating your sales is another must do. Let’s face it! Your ultimate objective and first priority is to get sales and you want to generate as many sales as you can and bring in the highest amount of profits possible. To do this you need to know your customers behavior and which sections of your website is pulling in sales like a magnate on steroids and which part is not. Optimize the wrong parts and you are doomed!
Outsource someone to do the website analytics
If you feel you don’t have the knowledge or don’t have the time to do the analyzing properly you can outsource someone to do it for you. But beware, you have to choose carefully! Identifying an appropriate analytics company or consultant is critical. Review their testimonials and ask for telephone numbers from past clients who have used them before and also check their references thoroughly. Be sure that you choose a qualified vendor who can offer a deal tailored to your specific business needs.
Know where you are heading. Have clearly defined goals for your website and know where you are going.
Thursday, 21 August 2008
Thursday, 21 August 2008
The science of analyzing your website and marketing campaigns to see what performs best and what methods simply benefits you the most is website analytics
I am going to make this simple without any geeky tech stuff. Getting rid of the technical jargon, website analytics simply is the study of the impact that a website has on its users. This could be for example which products generates the most cash on your website and how many new subscribers your new opt-in page is pulling compared to your old opt-in page.
Web analytics can be done both manually, the old way, or by using different software. Many prefer a mix of those two methods.
How you can analyze your websites?
Understanding visitor behavior is crucial if you want to succeed in internet marketing. By closely watching and monitoring the number of visitors and from where they came, understanding how they navigate throughout your website and what keywords they have searched for in the search engines that brought them to your website are examples of analyzing tasks that you should be doing. Is your website content rich enough to hold visitor attention?
Analyzing the effectiveness of advertising methods is another important task. Website analytics will enable you to find out how your website shows up in the organic as well as the paid searches. Which of your AdWords ads are being clicked on the most and which affiliate programs are generating you the most profit?
Evaluating your sales is another must do. Let’s face it! Your ultimate objective and first priority is to get sales and you want to generate as many sales as you can and bring in the highest amount of profits possible. To do this you need to know your customers behavior and which sections of your website is pulling in sales like a magnate on steroids and which part is not. Optimize the wrong parts and you are doomed!
Outsource someone to do the website analytics
If you feel you don’t have the knowledge or don’t have the time to do the analyzing properly you can outsource someone to do it for you. But beware, you have to choose carefully! Identifying an appropriate analytics company or consultant is critical. Review their testimonials and ask for telephone numbers from past clients who have used them before and also check their references thoroughly. Be sure that you choose a qualified vendor who can offer a deal tailored to your specific business needs.
Know where you are heading. Have clearly defined goals for your website and know where you are going.
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