Almost all bloggers monetize their traffic with the help of PPC (pay per click) programs and systems, among which Google AdSense program is the most famous one. And, of course, one of the most important tasks of every blog owner who uses PPC program is to make more people click the ads: the higher percentage of clickers is - the better.
All these efforts come down to simple question: how to increase CTR level of my ads? Note: CTR is click through rate which shows the % of the people who click on the ads.
Try to put yourself into the shoes of blog visitor, and the situation gets clear. Only the person who is search hungry is very likely to click the ads of PPC program, because these ads are usually very good in giving more relevant results to the search hungry visitors of your blog. These people are happy to find as much info around their topic as possible, and their clicking habit at this very moment is extremely high.
So, search hungry people who came to your blog from the search engines are very likely to show better CTR and click on your PPC ads a lot more.
And this is the time when modern PPC Internet marketing solutions come to help.
Technologically it is possible to set up your ads to be displayed only to the traffic that comes to your blog from search engines. You are not dispersing the efforts any longer. If the solution "sees" that blog visitor A is a regular visitor to this blog - it is very likely that he or she is reading the content of this blog very attentively and will not be mentioning the PPC ads. When solution "sees" that visitor B came to the blog right from the search engine and has come here for the first time, this person should see the PPC ads.
Solutions that help to create this kind of scenarios greatly help to display the necessary type of ads to the necessary type of audience: affiliate offers for loyal blog visitors, PPC ads for the traffic that has just come from search engines to the blog. This increases the effect from your advertising and will give you very nice CTR on PPC ads which is also a nice record to be shown to other potential advertisers.
Friday 30 May 2008
Friday 30 May 2008
Almost all bloggers monetize their traffic with the help of PPC (pay per click) programs and systems, among which Google AdSense program is the most famous one. And, of course, one of the most important tasks of every blog owner who uses PPC program is to make more people click the ads: the higher percentage of clickers is - the better.
All these efforts come down to simple question: how to increase CTR level of my ads? Note: CTR is click through rate which shows the % of the people who click on the ads.
Try to put yourself into the shoes of blog visitor, and the situation gets clear. Only the person who is search hungry is very likely to click the ads of PPC program, because these ads are usually very good in giving more relevant results to the search hungry visitors of your blog. These people are happy to find as much info around their topic as possible, and their clicking habit at this very moment is extremely high.
So, search hungry people who came to your blog from the search engines are very likely to show better CTR and click on your PPC ads a lot more.
And this is the time when modern PPC Internet marketing solutions come to help.
Technologically it is possible to set up your ads to be displayed only to the traffic that comes to your blog from search engines. You are not dispersing the efforts any longer. If the solution "sees" that blog visitor A is a regular visitor to this blog - it is very likely that he or she is reading the content of this blog very attentively and will not be mentioning the PPC ads. When solution "sees" that visitor B came to the blog right from the search engine and has come here for the first time, this person should see the PPC ads.
Solutions that help to create this kind of scenarios greatly help to display the necessary type of ads to the necessary type of audience: affiliate offers for loyal blog visitors, PPC ads for the traffic that has just come from search engines to the blog. This increases the effect from your advertising and will give you very nice CTR on PPC ads which is also a nice record to be shown to other potential advertisers.
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