Just some facts I took from somewhere.
1) More than 8 out of 10 Internet users looking on search engines to find information and the products or services they want to buy.
2) Pay-per-click (PPC) costs are rising (over 37% higher from last year to this year Q1).
3) Up to 85% of searchers ignore paid listings .
4) 63% of the top natural (organic) listings get click throughs.
Natural (organic) search results convert 30% higher than PPC.
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